Patoranking’s New Single, ‘Abule’ Is A Whole Vibe
Written by Snatch Moore on 30/07/2020
PATORANKING, Nigerian afro-dancehall superstar announces his third album, Three, arriving August 28th via his own Amari Musiq imprint and US-based indie powerhouse, EMPIRE. The project’s lead single “Abule” — a celebration of his Lagos neighborhood, Ebute Metta, and of hoods worldwide — premiered today on Beats1 with Ebro, and is out now via all DSPs.
The release of “Abule” will be supported by several digital initiatives, and a music video dropping August 5th, all with the theme of representing and protecting your hood.
PATORANKING is encouraging fans to rep their respective hood/area/zanga/zone/endz by creating custom graphics at repyourabule.com, launching today. Site visitors enter the name of their community and upload or choose an existing background image on the site, which they can then instantly download and/or share to social media with the hashtag #repyourabule.
On July 31, PATORANKING joins TikTok’s #SpiritsUp campaign, an initiative by the video-sharing social media platform to support its recent launch in Africa. At 1 pm EST/6 pm WAT, he will host a TikTok Livestream, including a Q+A and live performance, to launch the #AbuleDanceChallenge, encouraging users to upload videos of themselves dancing to the track. As part of the partnership, TikTok SA is donating funds for communities across Africa in need of Coronavirus relief.
I’m proud to be from my abule, Ebute Metta, because to have made it coming from there it’s only by God’s grace,” PATORANKING says. ”It’s made me who I am today and it’s part of my story. So I waste no opportunity to let people know about my ghetto. I feel it’s important through this new song to give my fans a chance to celebrate their own abules. And to protect their abules, too. Back in May, my team and I partnered with Ebele & Anyichuks Foundation to go to many ghettos across Lagos to give away masks and relief items. It’s important we stay safe and do our part to protect.
In addition to the new project, PATORANKING can also be heard on the new version of Bob Marley’s “One Love” alongside Stephen Marley, Skip Marley, and other members of the international music community, with all proceeds going to support Unicef’s Covid-19 relief efforts. He recently created the ALU Patoranking Scholarship, offering 10 fully-paid scholarships for promising students from across Africa to attend the prestigious African Leadership University, and was featured in Forbes Africa’s 30 under 30 class for 2020.